INTRODUCTION TO LUVV SKATEBOARDING
Hi, I’m Sam Jain — welcome to the LUVV Skateboarding. IN MEMORY OF JAKE PHELPS ! If you're here, chances are you either live and breathe skateboarding, or you're just starting to feel the itch — that pull toward the pavement, the grind, the culture, the rebellion, the style, and the freedom that only a board under your feet can offer. This blog is our open invitation to explore skateboarding in all its glory. We're diving deep — not just into tricks and trends, but into the roots of it all. From its raw beginnings in the surf culture of the ‘50s and ‘60s, to the street revolution of the ‘90s, to where we stand today — a global movement that’s both sport and lifestyle, art and attitude. We'll talk about the legends who shaped the game, the places that made skate history, the gear that changed the ride, and the communities that keep it alive. But that’s not where we stop. We're also looking forward — toward the innovation, inclusion, and progression that are shap...